Mature Skiers Continue to Hit the Slopes

The market for more mature skiers is booming with the announcement from adventure
ski tour operator Ski Freshtracks (skifreshtracks.co.uk) that over 35% of their bookings
or the 2009/10 season are for their Peak Experience programme – holidays for skiers
over 50*.

Ski Freshtracks, the biggest provider of ski holidays specifically for older skiers, offers 26 dedicated trips and their loyal following stems from the huge variety of resorts and types of holidays on offer. Because all holidays are graded by ski standard and hosted by experienced holiday leaders, the Ski Freshtracks concept is ideal for older couples or solo skiers. This winter there are several holidays offering single rooms with no supplement.

“We understand that our more mature ski clients are still looking for a wide choice of resorts, smart accommodation and whatever their standard, an adventure to suit”, says Caroline Boileau, General Manager of Ski Freshtracks. “Also, as each holiday group is graded by ability, every skier has a sociable experience with like-minded skiers of the same standard. Interestingly, last winter we found that 25% of our bookings came from clients under the obligatory age*”.

Peak Experience holidays fall into the following categories, catering for all standards of skier:

• Action – for skiers that want mostly piste skiing accompanied by Ski Club leaders
• Performance – holidays with an element of coaching from highly qualified instructors
• Off Piste – for skiers that want to an adventure away from the pistes with fully qualified mountain guides

Top ability skiers can choose to holiday in the following resorts: La Grave, Chamonix and St Anton; intermediates wanting instruction and the comfort of a first class hotel can take a package to Grindelwald or Lech and there are also Peak Experience holidays to suit varying standards to, for example, the resorts of Laax, Klosters, Zermatt and Obergurgl, Big White and Sun Peaks.

New for the Ski Freshtracks Peak Experience programme for winter 2009-10 are the resorts of Cortina and Colfosco in the Dolomites and Crans Montana and Grimentz in Switzerland.

Visit www.skifreshtracks.co.uk for full details and for bookings call
0845 45 807 84.

*The Peak Experience holidays are specifically designed for skiers over the age of 50 and anyone above 62 years of age are required to join trips in this category. Ski Freshtracks touring holidays do not have an upper age limit and holidays over Christmas and New Year are open to all.

Two examples of holidays in the Peak Experience programme are:

Ten Day Dolomite Escape – Cortina/Colfosco, Italy – 25 January – 4 February £1495
In the ‘Action Zone’ this twin–centre holiday offers skiers the chance to explore the whole Superski Dolomiti region. Price includes fabulous 4* hotels half board plus flights, transfers and Club leaders to accompany the trip. For red/silver standard skiers (good intermediate)

Top Ski Adventure – Val d’Isere, France – 17-24 April 2010 £995
In the ‘Performance Zone’, this holiday includes a week of instruction from Top Ski ski school in Val d’Isere with daily video analysis. The price includes all instruction as well as half board 4* accommodation. For silver/purple standard skiers (advanced intermediate).

For more information and to request a Ski Freshtracks brochure contact: 
Betony Garner - betony.garner@skiclub.co.uk/ 020 8410 2018/ 07740 642 262 or visit our Press Centre for stats, logos and images.

We would be very happy to host a journalist on a Peak Experience holiday. Please contact Betony Garner (see above) if you are interested in joining a trip.